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Essay's paper info
Topic: Business
Number of pages / Number of words: 4 / 1013
Essay's paper body

Although overall the customers reported they were very satisfied, the problem Kudler Fine Foods needs to address is why half of the customers disagree the merchandise is a good value.

The Marketing Components

Kudler Fine Foods catering service is no different from any other service offered to Kudler Fine Foods customers...


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There are four components associated with any service. Those four components according to Kerin and associates are called the four P's. These are shown below as listed and defined in the text (Kerin et al, pg 206, 2005).

? Product. A good, service, or idea to satisfy the consumer's needs.

? Price. What is exchanged for the product...


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General points of the essay

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