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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2608 |
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For the former, segments are predetermined using the judgment of the researchers beforehand (i.e. a priori). The procedure encompasses 7 stages as followed: ?seletion of the base (a priori) for segmentation (e.g. demographics, geographic); ?selection of segment describing words; ?sample design---mostly using stratified sampling methods and occasionally a quota sample; ?data collection; ?forming the segments based on a division of respondents into categories; ?setup of the profile of the segments using multivariate statistical methods (e...
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a priori). The procedure encompasses 7 stages as followed: ?seletion of the base (a priori) for segmentation (e.g. demographics, geographic); ?selection of segment describing words; ?sample design---mostly using stratified sampling methods and occasionally a quota sample; ?data collection; ?forming the segments based on a division of respondents into categories; ?setup of the profile of the segments using multivariate statistical methods (e...
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