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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1735 |
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Many studies have shown that, while individuals’ incomes increase, their expenditure on certain categories of product increases.
For the psychographic approaches, the factors such as the effects of life-style, attitudes, values, benefit sought and loyalty will be considered. People of similar age and socio-economic status may lead rather different life-styles, and firms have been quick to adapt their products to meet the needs of these life-styles...
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People of similar age and socio-economic status may lead rather different life-styles, and firms have been quick to adapt their products to meet the needs of these life-styles. Attitudes are more difficult to categorize and maybe revealed only in subtle ways. Values can be more difficult to measure than attitudes and apparent inconsistencies may question the existence of a subconscious value system...
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