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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 783 |
Essay's paper body
By 1985, advertisers had developed eight consumer clusters for women alone, and over forty lifestyle groups.
By the 1990s, children, teens, and seniors were similarly analyzed. In 1997, it was estimated that "kid power" accounted for sales of over $200 billion per year. Age segmentation among children received particular attention, as researchers took into account neurological, social, emotional, and moral development...
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In 1997, it was estimated that "kid power" accounted for sales of over $200 billion per year. Age segmentation among children received particular attention, as researchers took into account neurological, social, emotional, and moral development. Testing determined the relative perception of visual and verbal information at different ages and developmental stages...
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