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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1390 |
Essay's paper body
Although internalized demographic notions affect most of the patterns of consumption that are analytically distinguishable, no market, except maybe housing, reflects self-identification based on internalized forms of class-consciousness more than clothing. From the uniform work clothes of the working poor to the casual elegance of the upper middle class to the high fashion of the latest designers from Italy and around the world, people define themselves by the way that they dress...
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Rather than micro-individuating clothing styles, buyers tend to select clothes based on what is considered desirable in the community in which they live. Even perceived miscreants and social out-liars such as "punks" and "goths" follow discernible mandates in terms of attire. Most consumers will develop a sense of brand loyalty with respect to clothes if given a chance...
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General points of the essay
CROSS-COUNTRY DIFFERENCES IN CULTURAL, DEMOGRAPHIC, AND MARKET CONDITIONS
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