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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1734 |
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If everyone wants the same things from your product, there is no reason to segment buyers. The expected profits from expanding your markets and more effectively reaching buyer segments must exceed the costs of developing multiple marketing programs, re-designing existing product and/or creating new products to reach those segments (Cumming)...
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Geographic segmentation calls for dividing the market into different geographical units such as nations, regions, states, counties, cites, or neighborhoods (Breen). This dividing makes marketing easier because a specific people or place of population is singled out and a product is geared to that place...
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