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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 960 |
Essay's paper body
This strategy is based on the assumption that buyers’ needs are very similar if not identical.
Advantages:
? Undifferentiated markets are cost effective. There is only one product line to be manufactured, inventoried, distributed, and advertised. The Mass companies can produce on a large scale, benefiting from low unit production costs via economies of scale...
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There is only one product line to be manufactured, inventoried, distributed, and advertised. The Mass companies can produce on a large scale, benefiting from low unit production costs via economies of scale. Also the absence of segmented market research lowers the costs of consumer research and product management...
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