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No firm can afford to waste time and money conducting expensive surveys to gather data that already exists!
However, secondary data may have been collected some time ago and, therefore, be out-of-date. Because it has been collected for another purpose, it may be in the wrong format or incomplete.
The advantages and disadvantages of using secondary data will vary from source to source...
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Government data, for example, is usually cheap or even free to access. It is likely to be accurate and updated regularly.
However, it may be too general and, because it is available to everyone, it is unlikely to give an organisation any competitive edge. Some information on competitors may be easily available via company reports or websites, but these are unlikely to contain sensitive information or data that gives the firm a negative image
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