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Topic: Business
Number of pages / Number of words: 2 / 547
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No firm can afford to waste time and money conducting expensive surveys to gather data that already exists!

However, secondary data may have been collected some time ago and, therefore, be out-of-date. Because it has been collected for another purpose, it may be in the wrong format or incomplete.

The advantages and disadvantages of using secondary data will vary from source to source...


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Government data, for example, is usually cheap or even free to access. It is likely to be accurate and updated regularly.

However, it may be too general and, because it is available to everyone, it is unlikely to give an organisation any competitive edge. Some information on competitors may be easily available via company reports or websites, but these are unlikely to contain sensitive information or data that gives the firm a negative image


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Coffee Time: Research and Design Limitations of the data available to Coffee Time University of Phoniex MBA 510 market research -secondary research Research And Data Analysis Research Design Proposal and Data Collection Secondary data & marketing research insight: "The case of Innocent Drinks". Utilizing Primary and Secondary Research Guide to Conducting Literary Research Post Secondary School is Not a Waste of Time College, A Waste Of Time Putting Data To Work: Intelligently Using Data Mining, Data Warehousing And Databases. College: Is It a Waste of Time? THE EFFECT OF PRIMARY AND SECONDARY COLORS ON OUR PERCEPTION TIME - the stroop effect Sleep: necessary function or Waste of time Accuracy of Data, Data Ouytput

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