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            | Topic: | 
            
                
                    Business
                
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            | Number of pages / Number of words: | 
            
                5 / 1183             | 
        
                
    
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You are currently working as an employee, and you have an idea for a new product or service. The product could be anything -- a new way to package ketchup in a grocery store, or dry granules that you can use to "wash" your car without water, or a very cute stuffed animal. How do you find out if anyone wants or needs your ketchup package, your car granules or your stuffed animals?
Short of manufacturing the new product and selling it to see how many people buy, there really are only two ways to answer marketing questions ahead of time...
        
        
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How do you find out if anyone wants or needs your ketchup package, your car granules or your stuffed animals?
Short of manufacturing the new product and selling it to see how many people buy, there really are only two ways to answer marketing questions ahead of time. You can find out directly or indirectly...
        
        
            Essay fragment
        
    
                
            General points of the essay
            
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