Partnering with the suppliers could allow Kudler to purchase product at a lower price and either offer the product for less to the customer or to increase Kudler's margin. Another benefit for Kudler would be the company would be more efficient due to the lower prices and increased margin. Kudler will need to look for additional methods to become more efficient...
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Kudler will need to look for additional methods to become more efficient.
Competitive intelligence can play an important role in Kudler's marketing strategy. Kudler can gain information about their competition through a variety of channels. One method will be similar to the method used by British Airways...