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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 509 |
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The main objective that the company want to get out of a market research is to make accurate marketing decision. And through doing the market research, the company is able to decide on important marketing mix like where to distribute the product, discovering how to break barriers to enter market such as competition, identify new market trends, understanding consumers’ needs and hence setting a price for the product which will attract consumers and at the same time making profit for the company...
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Consumers demand is one of the key word within my definition as it is essential to understand the consumers’ behaviour and their needs. By knowing the consumers demand, the company will be able to develop a product that will attract consumers and hence bringing positive profit to the company. Hence by doing market research, the results will be able to show if the company is working in the right direction to meet consumers demand...
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