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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
5 / 1377 |
Essay's paper body
The place is
also known as a channel, distribution, or intermediary. According to www.marketing.com,
this is the mechanism through which goods and or services are moved from the manufacturer or
service provider. There are six basic channel decisions that must be made. After the first six
channels are decided, then a selection consideration is selected...
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The distributor must be familer
with the companies target consumer and segment. Lastly, the channel intermediaries must be
selected. These consist of wholesalers, agents, retailers, and even the Internet. There are four
steps to setting up the place in the marketing mix. Special planning and consideration should be
exercised when planning the place considerations...
Essay fragment
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