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Topic: Business
Number of pages / Number of words: 38 / 10623
Essay's paper body

While some were acting in the belief that they

could preempt competition and gain first-mover advantage,

“through the 1980s and 1990s, China disappointed. Carmakers

came, made losses, argued with their Chinese partners,

lamented the leakage of their technologies, and often left

again.”

3

Despite this, new foreign investment in 2003 was estimated

by the

China Economic Review

to be creating at least

20 percent overcapacity relative to growth in consumer

demand...


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Yet, by

2001, both firms had exited the market, unable to reach profitability

in the face of cultural barriers such as the inability of

women to drive to supermarkets and low acceptance of ice

3. “The Great Leap Forward,”

The Economist

, January 30, 2003.

4. Ibid.

Chapter 2 • Assessing Market Potential 29

cream as an eat-at-home dessert...


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General points of the essay

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