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Topic: Business
Number of pages / Number of words: 8 / 2156
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Through these four behaviour types, the leaders in MARCOM need to practice some different methods in encouraging more communication in the company. The four different behaviour types need to be practiced to ensure the improvement in communication channels as follows:

Directing Leaders : define the roles and tasks of the “follower”, and supervise them closely...


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Decisions are made by the leader and announced, so communication is largely one-way.

Coaching Leaders still define roles and tasks, but seek ideas and suggestions from the follower. Decisions remain the leader's prerogative, but communication is much more two-way.

Supporting Leaders pass day-to-day decisions, such as task allocation and processes, to the follower...


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