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Topic: Business
Number of pages / Number of words: 4 / 1015
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Focus more on females, who already make up 60% of patients. Ex: offer more services like a gynecologist

Pros: Would probably bring even more first time female visitors and increase the patient numbers.

Cons: Potential for damage to our image. Could become known as a "woman's clinic." Some men might not feel comfortable knowing this type of service might be in the room next to them...


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Might change the atmosphere of the clinic. I also don't think this is something you could advertise in the paper. I think this is a good idea, however might cause more long-term harm than good to the clinic.

Strategy Choice

#2. Improve DHC relations with the business community.

Tactic 1 ? Hire someone (like a sales rep) whose job is to be the contact for businesses...


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