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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1471 |
Essay's paper body
Thus, its main revenue will decrease and the club will not have sufficient resources to buy Stars players and become a successful team again. Manchester United needs to develop a successful and sustainable business in order to avoid these threats. That is why the football and commercial operations have to work together and not as single parts...
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What are the changes of environment which have made necessary or desirable a change of strategy?
50 years ago
Football club were a non-profit organization, they did not face marketing, sponsors’ researches or huge incomes focused on players purchases.
In order to succeed, United Manchester had to build a team culture, a friendly atmosphere to attract fans and to create an image of sociable and responsive football club...
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