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Topic: Business
Number of pages / Number of words: 14 / 3844
Essay's paper body

Leading to the initiation of strategic drift and culminating in a radical change or demise

of the organisation.

Thompson (2005) Intel Corporation were put under extremely high competitive pressure

in the 1990's due to the cost advantage held by the Japanese competitors in the production of

memory chips...


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During this period memory chips accounted for 70% of revenues. Intel soon

realised that it was unable to meet the Japanese in the ensuing price war and decided to

change its strategy to one that allowed the organisation better growth, thus avoiding the

Icarus Paradox, Intel Corporations change cam at the most appropriate moment during

strategic drift, to avoid the needed transformational change and possible demise, instead

becoming more profitable, as the organisation responded to the environments external and

internal stimulus...


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