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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2454 |
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In doing so they can potentially reduce costs, increase their customer base and maximise profits. However despite the benefits of spanning out into the European market, there are still some obstacles to overcome. Within the EU’s borders are a great number of different languages and cultures which all migrating companies need to identify to ensure their products meet the local needs and wants of their customers...
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Within the EU’s borders are a great number of different languages and cultures which all migrating companies need to identify to ensure their products meet the local needs and wants of their customers. (Bate P 1999) In many cases products need to be localised in order for them to meet the standards of a particular region...
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