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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1066 |
Essay's paper body
The "vision" is the nonspecific directional and motivational guidance for an entire organization. The "mission" is the organization's reason for being. It distinguishes the organization from others and reflects the values of the top management.
The "objective" refines the "mission" and addresses issues such as market standing, innovation, productivity, physical and financial resources, profit, management, and efficiency...
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The "goal" is a statement of anticipated results that further defines objectives. "Goals", as I find in my performance reviews constantly, coincide with the acronym, SMART (Specific, Measurable, Attainable, Rewarding, and Timed.
In writing these performance reviews and attempting to discover measurable goals, I've found that one of the most difficult tasks I've ever had to do is to equate the work someone does into metrics...
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General points of the essay
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