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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2632 |
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OnStar is a navigation, Internet, safety, and communications capability that is available on a majority of GM models. Customers have to subscribe to the service but with the service they receive roadside assistance, stolen-vehicle tracking, and concierge support such as making dinner reservations [Laudon & Laudon, 2005, p...
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111]. OnStar is a comprehensive service, however, has not been successful in gaining interest of a lot of GM customers.
New entrants to the automotive market have been a threat to General Motors. Some of these entrants include Nissan and Hyundai. Although, they have been around for a while, they are increasingly gaining a large portion of the market and have been very efficient in product development and bringing new models to the market quickly...
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