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| Topic: |
Business
|
| Number of pages / Number of words: |
20 / 5482 |
Essay's paper body
Growing local population will encourage long-term growth. Furthermore, complimenting stores such as jewelry and candy stores create a synergy, which drives more sales. Finally, since we are not a destination store mall traffic is desirable. Since chocolate sales are mostly impulse buys we are not considered a destination good...
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Since chocolate sales are mostly impulse buys we are not considered a destination good. For this reason, high traffic areas are preferable and their increased cost can be justified. Without locating here, product would not move well at all. Depending on the mall layout, high foot traffic usually occurs by the food court, or close to centre court...
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