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Management Speech

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Essay's paper info

Topic:	Business
Number of pages / Number of words:	5 / 1179

Essay's paper body

Customer Analysis

Cruise Customer Profile

|Factor |Customer description |

|Nature of demand |Primary |

|Selling message |Immediate satisfaction |

|Customer needs |Customer are grouped in segments |

|Purchase motivation |Driven by life style |

| |Destination |

| |Price |

| |Best opportunity to relax and unwind |

| |Offered a unique experience |

|Product |People providing service are part of the product |

Customer/Competitor Matrix

Carnival is implementing a Fragmented Strategy...

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