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| Topic: |
Business
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| Number of pages / Number of words: |
24 / 6637 |
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The second consideration is competition. Will other publishers step in and produce such a product? If so, then any erosion is much less relevant. A particular concern to book publishers (and producers of a variety of other product types) is that the publisher only makes money from the sale of new books...
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Thus, it is important to examine whether the new book would displace sales of used books (good from the publisher’s perspective) or new books (not good). The concern arises any time there is an active market for used product.
8. Definitely. The damage to Porsche’s reputation is definitely a factor the company needed to consider...
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