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Essay's paper info
Topic: Business
Number of pages / Number of words: 13 / 3592
Essay's paper body

What are the strategies adopted by NIL in repositioning Maggi noodles among the consumers?

4. What are the strategies adopted by NIL to fight the competition from the competitors?

5. What are the issues involved in the brand extensions?

Analysis:

1. The Brand, its Positioning and Equity

NIL was first company to launch noodles in the Indian market in the early 1980's...


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The Brand, its Positioning and Equity

NIL was first company to launch noodles in the Indian market in the early 1980's. Nestle wanted to explore the potential for such an instant food among the Indian market. It took several years and lot of money for Nestle to establish its Noodles brand in India. Now it enjoys around 50% market share in this segment which is valued at around 250 crores...


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General points of the essay

A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980 Brand Repositioning Critically Evaluate The Extent Of The Ethical Responsibility Of The Employer Organisation When Staff Are Transferred On International Assignment, And Recommend A Policy That Should Be Adopted By Firms To Deal With The Impact On Staff Who Are Trans... L'Oreal's global brand management strategies MULTI-ATTRIBUTES MODEL ADOPTED BY THE MANAGER FOR THE SET OF LOCAL RESTURANT Maggi Brand in India Maggi Malaysia Pricing strategies in India Quaker's Overall Strategies And Snapple's Strategies Strategies To Fight Low Cost Rivals Adopted Children Should Know T The extent of Heinz has adopted a marketing orientation adopted children Understanding competitors and competition Should Adopted Children Be Allowed To Locate Their Biological Parents?

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