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Topic: Business
Number of pages / Number of words: 11 / 2918
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McDonald's memorabilia has become an even more collectable commodity with people bartering for items which were originally free.

Two main competitors in the UK, Burger King & KFC are also consistently launching new campaigns. KFC launched a number of advertising initiatives in 2001, which may help explain the renewed popularity of KFC...


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KFC launched a number of advertising initiatives in 2001, which may help explain the renewed popularity of KFC. A ?645 000 poster campaign was undertaken for popcorn chicken kids promotions included Pink Panther & Digimon giveaways. The company thus returned to Colonel Saunders icon to cartoon format to promote new line, such as Twister & Popcorn Chicken, having been replaced in recent years by well-known faces such as Tara Palmer Tomkinson...


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