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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 837 |
Essay's paper body
LVHM is keen on China where the brand has been present since 1992. The Chinese consumer already accounts as the fifth largest contributor to sales or the third after the Japanese and the US consumer. Management believes that the brand benefits from a clear competitive advantage in China given its "first mover" status and the fact that it is one of the only few groups to have built a complete organization and have direct operations...
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The Chinese consumer already accounts as the fifth largest contributor to sales or the third after the Japanese and the US consumer. Management believes that the brand benefits from a clear competitive advantage in China given its "first mover" status and the fact that it is one of the only few groups to have built a complete organization and have direct operations...
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General points of the essay
LVHM SWOT
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