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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 778 |
Essay's paper body
They aimed to forge long-term relationships with customers so they can have repeat business from loyal customers. This strategy isn’t effective since customers are more worried about price differences and the increased services along with a low cost.
Technology and Operations - Cost reduction was a leading decision making factor for increasing technology and trying to improve efficiency in operations...
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By investing in more technological resources to better track and manage shipments, Roadway was able to cut down on the number of terminals required for its business. Also reducing handling times and improving handling techniques were also an important part of its operational strategy. These improvements greatly increased Roadway’s competitive advantage...
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