Buy custom Loyalty Programs in Retail
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3303 |
Essay's paper body
We have used that model and our findings from our research of the Indian apparel retail market to suggest changes and improvements that the Industry could adopt to make the scheme more of a success.
Introduction
Loyalty programs today have become ubiquitous in the retail space. Loyalty cards and loyalty points are applicable in fields and sectors as varied as retail petrol sales and airlines...
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Loyalty cards and loyalty points are applicable in fields and sectors as varied as retail petrol sales and airlines. Loyalty programs are devised to systematically boost sales by identifying, encouraging and rewarding customers based on their spending patterns.
Loyalty programs have a number of aims:
? Reward the most remunerative customer-segment of the store
? Encourage higher spending by offering rewards
? Promote cross-selling of products across product lines
Rewards can be of two types (Annexure 1):
1...
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General points of the essay
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