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| Topic: |
Business
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| Number of pages / Number of words: |
15 / 4053 |
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Chanel, Prada etc and they have diversify into beauty products.
2.3 Consumer Analysis
Mintel has analysed a list for different types of consumer in this market. Below is a pie chart which shows different types of consumers and the percentage of consumers in the group.
Source: Mintel
Low Involved Buyers
They have got low interest when it comes to using skincare or cosmetics products...
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LIBs are mainly amongst women of all ages and especially 15-24 age group who are yet to establish a skincare routine.
Skin Deeps
These are enthusiasts. They think skincare products improve looks later on in life. The group is formed of two distinct age group, women under the age of 35 and those aged 45-54...
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