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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1412 |
Essay's paper body
Lilaine Bettencourt owns a controlling interest in the company (27.3%). After her death, Nestle may try to launch a takeover with their 49% interest in L'Oreal.
Despite L'Oreal success at globalization, they have done little to diversify their products; instead they have focused on creating products in these four sectors: hair, skin, makeup, and perfume...
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In his goal to conquer the world market, Owen Jones has focused most of his efforts on the consumer products brands because as they are generally less expensive, it easy to build a large customer base quickly. You will notice the area with the least brands (and revenue) is dermocosmetics, this is an area with great potential, considering L'Oreal's strong research resources, they should be considering further expansion into this area...
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