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Topic: Business
Number of pages / Number of words: 13 / 3499
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Meanwhile the company's sales network was expanding on both a national and an international scale. Products began to be sold through pharmacies and perfumers and new Italian, Belgian, and Danish subsidiaries were established between 1936 and 1937.

Even the outbreak of World War II in 1939 failed to curb the company's growth...


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At a time of strict rationing, women permed their hair and bought cosmetics to boost their morale. L'Oreal launched the first cold permanent wave product, Oreol, in 1945. At the same time the company continued to expand; by the end of the war there were 25 research chemists and distribution had been extended to the United Kingdom, Argentina, and Algeria...


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