Buy custom Londonair Marketing Communications Plan
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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3311 |
Essay's paper body
Our price strategy will be according to figure 1.0, low but with good value for money. Knowing this we will try to overcome our "cheap and cheerful image" without price increases.
The Pricing Decision: The influencing factors on pricing can make the setting of prices very difficult for Londonair marketing managers...
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Too high a price and we will not get the sales, too low and there is not enough revenue.
From the point of view of the customer and the marketplace we must take note of the current level of prices being paid for similar services on sale in the market. When all costs have been considered the actual revenue received for that product can be checked to see if it is viable or otherwise...
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