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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 731 |
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The company can leverage the potential increase in brand awareness to sell more adhesives. Currently, brand awareness in the industrial adhesive market is low (Exhibit 3), so the launch of the Bond-a-matic can serve as another method to increase the brand of Loctite. Also, we want to address the concerns that some executives had of diluting the Loctite brand name with the Bond-a-matic product...
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Loctite has stated that it was a goal of become the leader in the instant adhesive market. If it wants to meet this objective, it will need to sell a variety of high-end and lower-end products to customers at different consumption levels, to align with its market share goal. So we believe this concern of brand dilution is unwarranted...
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