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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 679 |
Essay's paper body
The power of the companies' brands is part of LVMH's heritage. It took years and even decades to build their image. They are an asset that is both priceless and irreplaceable.
Therefore, Group companies exercise stringent control over every minute detail of their brands' image. In each of the elements of their communications with the public (announcements, speeches, messages, etc...
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They are an asset that is both priceless and irreplaceable.
Therefore, Group companies exercise stringent control over every minute detail of their brands' image. In each of the elements of their communications with the public (announcements, speeches, messages, etc.), it is the brand that speaks. Each message must do right by the brand...
Essay fragment
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