Buy custom Lion Nathan SWOT Analysis
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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1860 |
Essay's paper body
With zero financial or emotional obligations to the company, the new C.O.O. has the ability to handle operations without questioning from employees or stockholders regarding his decisions.
-Another important strength specifically involved in the Chinese beer market has to do with how beer is viewed in China...
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The Chinese government promotes beer because unlike liquor or rice wine, beer has a relatively low alcohol content and it is viewed as a refreshing beverage rather than an alcoholic drink. Lion Nathan's marketing director for China put it quite well, "what will I have? A beer or a Pepsi or a cup of tea?"
-Steve Mason, the marketing director for China also says that beer is used mainly in China as an assisting mechanism to food...
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