Buy custom Link Between Customer Orientation And
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
41 / 11406 |
Essay's paper body
Not surprisingly,
some studies have concluded that customer orientation
makes a contribution to performance, whereas others have
determined that it does not. Even though each study has
generated insight on the issue, in aggregate they present
a contradictory picture of customer orientation’s impact...
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In this study, we reexamine the important relationship between customer orientation
and business performance. The study is based on the literature that suggests that business performance
is multidimensional (consisting of market and financial dimensions), and that customer orientation is
facilitated by information systems (consisting of information technology, or IT, capability and information
services)...
Essay fragment
General points of the essay
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