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| Topic: |
Business
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| Number of pages / Number of words: |
20 / 5373 |
Essay's paper body
packaging. The rural customers are generally the daily wage earners and thus they don’t have the monthly incomes like their urban counterpart has .So it makes sense, packaging in smaller units and lesser-priced packs to increase their affordability. Colour that attracts them is also important. Convenience is the other key word...
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Here Colgate is the apt example. First of all it made sachets as was required by their income streams. Secondly –since many households don’t have proper bathroom and only have a window similar things so it made sense to cap these sachets for convenience of storage while use. Britannia with its Tiger brand of biscuits with its low priced and conveniently packaged products became some of the success story in rural marketing...
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