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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1819 |
Essay's paper body
Notably, ICICI Prudential was also short-listed to the final round for its ‘Sindoor’ campaign in EFFIES 2002.
ICICI Prudential’s success is rooted in its philosophy to always offer the customer a
choice. This has been the driving force behind its multi-channel distribution strategy, which includes advisors, banks, direct marketing and corporate agents...
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This has been the driving force behind its multi-channel distribution strategy, which includes advisors, banks, direct marketing and corporate agents. In fact, ICICI Prudential was the first life insurer to invest in multiple channels and offer the customer choice and access; thus reducing dependency on any one channel...
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