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Topic: Business
Number of pages / Number of words: 2 / 481
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It is extremely important for Li-Ning to expose itself to the world during the Olympic Games in order to increase its brand awareness across international borders. Moreover, the sporting industry in China is set to boom after the Olympic Games. Therefore, this will be an important opportunity for Li-Ning to position itself as a major player in the international sporting industry...


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Therefore, this will be an important opportunity for Li-Ning to position itself as a major player in the international sporting industry.

http://chinadaily.com.cn/2008/2007-04/27/content_862035.htm

http://www.lexdon.com/article/Li-Ning_Basketball_Shoes_to_Debut/27209.html


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Brand Rejuvenation - A case study of Sony CATC DELIVERS ON EFFORTS TO INCREASE AWARENESS OF AUTOMATED COLLATERAL VALUATION TOOLS LI Ning Marketing Plan Li Ning Marketing Case Study Marketing approaches of Nike and Li-Ning marketing strategy case study brand consolidation Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Olympic Games 2012 - Markating Mix The Economic Impact Of The Olympic Games Virgin Group Brand Case Study Positive effects of the olympic games The Origin Of Olympic Games The History Of The Olympic Games The Olympic Games Power and liberal order: America's postwar world order in transition

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