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Buy custom Levi's in Walmart

Essay's paper info
Topic: Business
Number of pages / Number of words: 12 / 3092
Essay's paper body

Priced between $30 and $50 a pair, the jeans do not offer the same image or design as the high-end brands, or the complete wardrobe selection of the vertically integrated retailers. Also, they do not offer the inexpensive alternatives found through private labels. Further, while the jeans market continues to grow, to stand out in the cluttered market, a company must have a real competitive advantage...


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Priced between $30 and $50 a pair, the jeans do not offer the same image or design as the high-end brands, or the complete wardrobe selection of the vertically integrated retailers. Also, they do not offer the inexpensive alternatives found through private labels. Further, while the jeans market continues to grow, to stand out in the cluttered market, a company must have a real competitive advantage...


Essay fragment

General points of the essay

Case: Jeans Therapy – Levi’s Factory Workers Are Assigned To Teams, Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility Consumer Perceptions Of Store Brands Versus National Brands Jeans therapy – Levi’s Factory Workers Are Assigned to Teams, and Morale Takes a Hit. Levi's in Walmart Levi’S Case: Personal Pair Walmart & Pepe Jeans Operations Walmart And Corporate Image Media; Levi Jeans Campaign How A High Flyer Fell At WalMart Walmart; The high cost of low prices Should God’s Image be Removed From the Image of the United States Integrated Ccuit Design Big Box Retailers Materials Selection and Design - Practical Examples

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