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Topic: Business
Number of pages / Number of words: 2 / 431
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Levi should go forward with the proposal to do mass customization. With denim sales growing at 10%, 75% of women dissatisfied with their jean fit and the advancement in information communication technology, the market is very favorable for Levi’s Personal Pair proposal. Also Levi is stuck in a limbo between high-volume low-cost market and premium products market...


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Levi should go forward with the proposal to do mass customization. With denim sales growing at 10%, 75% of women dissatisfied with their jean fit and the advancement in information communication technology, the market is very favorable for Levi’s Personal Pair proposal. Also Levi is stuck in a limbo between high-volume low-cost market and premium products market...


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