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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1829 |
Essay's paper body
He set 4 specific key performance targets that he wanted to reach - a 15 percent annual increase in earnings, a 5 percent increase in volume, a 5 percent increase in sales revenue, and an 18 percent return on equity. Unfortunately for McGovern his strategy had flaws, and he did not meet his performance targets...
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McGovern was experiencing a lot of pressure to resign and eventually did in 1989.
Campbell's new CEO David Johnson took office in January of 1990 and took a different approach then Gordon McGovern. Gordon McGoverns first priority was crafting a new strategy for Campbell that would grow earnings and win the confidence of the Dorrance heirs...
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