Buy custom Leo Burnett &Target Romania Strategic Management study case
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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2883 |
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It will strive to sell its clients' brands and in the meanwhile, win advertising awards. It will also constantly compare the quality of its creative products with other agencies within the Leo Burnett Worldwide Group, using the 7+ System (a grading system used quarterly to evaluate the creative works of the agencies within the group and in which grades over 7 reflect products of superior quality)...
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Within the company, the flag-bearer and inspirer of this vision was Bogdan Naumovici. He pushed the people in the company towards excellence and the results quickly showed.
Since 2001, business has been growing constantly and the agency has managed to rise to the challenge of the positioning. In just 5 years, it has won over 58 awards at local and international advertising festivals (Ad'Or, Epica, Clio, Portoroz, Golden Drum) and is the first Romanian ad agency ever to be nominated for the Grand Prize at the Cannes Ad Festival, the most important advertising festival in the world...
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