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                    Business
                
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                2 / 506             | 
        
                
    
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The comparison of performance objectives can allow an organization to learn a better way of accomplishing goals or a more effective way to increase productivity. Benchmarking research of similar information technology solutions providers allowed the Vice President of Marketing at Intersect Investment Services to show that companies that moved toward a customer intimacy model grow at a faster rate than those that do not use the model...
        
        
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âBenchmarking describes the overall process by which a company compares its performance with that of other companies, then learns how the strongest-performing companies achieve their resultsâ (Kreitner & Kinicki, 2004, p.9).
References
Apollo Group. (2004). Building a Culture for Sustaining Change...
        
        
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