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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 792 |
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In 2002, Lewin brought in a new management team who brought with them a wealth of knowledge in the industry. For fullfilware, change was necessary for growing and being a successful company.
In Lewin's model of change, there are three steps that a company must follow to implement change. The first step is to "unfreeze" which is to dismantle old behaviors or system, the second step is to present a new alternative which should be better and more appealing to employees...
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The first step is to "unfreeze" which is to dismantle old behaviors or system, the second step is to present a new alternative which should be better and more appealing to employees. The third and final step is "freezing" which requires changed behavior be reinforced both formally and informally in the organization (Kreitner-Kinicki, 2003)...
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