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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
15 / 3952 |
Essay's paper body
When you put an existing name on a new category of product, you are bound to wind up a loser.
You need the courage to use a new name. Should Toyota have called its luxury car, the Toyota Supreme? I think not. Lexus is a much better name.
Sony most profitable product is not called Sony, it’s called PlayStation...
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Should Toyota have called its luxury car, the Toyota Supreme? I think not. Lexus is a much better name.
Sony most profitable product is not called Sony, it’s called PlayStation.
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DP: You say mega-brands, like Virgin, are rarely effective because they put every product line (i.e. Virgin Atlantic, Virgin Mobile, Virgin Mega, etc...
Essay fragment
General points of the essay
Category Management
Cost Leadership and Product Differentiation
Examining The Impact Of Product Attributes On Perception Towards Brand Product
The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention
Loser
Petrarch: Lying Lover or Lovable Loser?
The Only Truth Existing
What a loser.
Relatives in Aristotle's category
Age and Category Blocked Presentation
Leadership Theory and Application: The Leadership Challenge and Principle-centered Leadership
Biggest Loser
A Loser's Best Friend
A review - Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms
Bound Together
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