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| Topic: |
Business
|
| Number of pages / Number of words: |
2 / 556 |
Essay's paper body
Suggested key elements in developing a well strong brand includes the creation of a unique brand personality in which the idea or concept is generally understood as the distinguished characteristics of the brand.
In order to create a distinctive brand, it has to have a unique tangible, functional and psychological value that helps transform commodities into unique products...
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To be successful a brand must have a competitive advantage that meets consumer needs and differentiates among competitors.
Some strategies a company may recur to differentiate there products among other and create certain characteristics are:
?X Choice of name ?V choosing a name is vital to the identity of a product or service it should be short, representative and easy to remember...
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