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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
5 / 1168 |
Essay's paper body
But it doesn’t mean R&D spending reaches the critical mass. Until 1998, the market let Le Petit Chef charge a premium to pay for the R&D. Thus, the basic choice is either increase volume to keep R&D cost per unit low, or decrease the total amount of fixed costs, including R&D.
Le Petit Chef’s executives first need to acknowledge this change in their market structure and adapt their processes to the new environment...
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Until 1998, the market let Le Petit Chef charge a premium to pay for the R&D. Thus, the basic choice is either increase volume to keep R&D cost per unit low, or decrease the total amount of fixed costs, including R&D.
Le Petit Chef’s executives first need to acknowledge this change in their market structure and adapt their processes to the new environment...
Essay fragment
General points of the essay
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