Buy custom Lancome in China
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1374 |
Essay's paper body
But where everyone agrees is that the dowdy days of Maoism are long gone - looking good is once again big business in China, and the major brands have been quick to grab a piece of the action. The two most successful international companies in China currently are Tokyo-based Shiseido and L'Oreal, which recently purchased Yue-Sai, a strongly branded domestic manufacturer based in Shenzhen...
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The two most successful international companies in China currently are Tokyo-based Shiseido and L'Oreal, which recently purchased Yue-Sai, a strongly branded domestic manufacturer based in Shenzhen.
Together Shiseido and Yue-Sai count for a 31.5% market share; meanwhile, L'Oreal's other lines and brands such as Estee Lauder, Proctor and Gamble and Lancome all show healthy expansion...
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General points of the essay
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