Buy custom L'Oreal: The making of an international super-organization
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Topic: |
Business
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Number of pages / Number of words: |
7 / 1944 |
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Says Veronique Adam, analyst at J.P. Morgan Securities Inc. in Paris: ''L'Oreal is the only real global leader in every segment of the industry.''
For Owen-Jones, the trick will be staying ahead in the game as his powerful rivals seek to play the global branding game. From giant P&G to niche players such as Los Angeles-based cosmetics maker Stila, L'Oreal's competitors are hustling to catch up...
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From giant P&G to niche players such as Los Angeles-based cosmetics maker Stila, L'Oreal's competitors are hustling to catch up. ''We want to become more of a global company like L'Oreal,'' says Yoshikuni Miyakawa, a general manager of the cosmetics-marketing division of Shiseido Co., Japan's No. 1 cosmetics company...
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